Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.

Vancouver Film Festival 2022, Exploring a new dimension within an existing brand.

For the 2022 edition of the Vancouver Film Festival, we decided to explore a new dimension of art direction for the festival campaign. Campaigns of years past have traditionally been some sort of 2D graphic treatment. For 2022, we explored how the VIFF word mark could be used in 3D to bring new life to an event that is synonymous with Vancouver.

Using a mixture of coloured acrylic and semi-opaque glass we created a campaign that feels premium, and one that can co-exist in static and dynamic formats.

Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. Moodboard featuring stills from films.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass featured on the transit poster.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass featured on the transit poster.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass featured on the transit poster.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass featured on the transit poster.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass featured on a pillar.
Campaign design, art direction, and creative direction for the Vancouver International Film Festival (VIFF) 2023 season. 3d render with acrylic glass, show on screen.