Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.

UMYUM Foods, Beautifully delicious foods that just happen to be plantbased.

What We Did

UMYUM is a Vancouver based food company focused on providing a variety of products at the highest of quality. They focus on creating beautiful food experiences that just happen to be plant-based.

ZAK was brought on to work alongside the UMYUM team to clean up their existing logo, and refresh the brand strategy, brand identity, and packaging design system to stand out within a competitive plant-based market.

Using a mix of a striking red background alongside in your face typography, UMYUM is hard to miss on shelves full of typical white and green products. The design system created is one that speaks to the ethos of being a leader in the industry, as well as one that can scale as UMYUM continues to grow.

Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.
Brand identity refresh and packaging design for UMYUM, a plantbased food company offering a variety of butters and cheeses.

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ZAK acknowledges that we work and play on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.