Powerhouse, Empowering homeowners to unlock the potential of their land with ease.
What We Did
Architecture + Building Renderings: Human Studio
PACK Builders, a real estate developer in Vancouver, partnered with ZAK to develop the naming, brand identity, and strategy for an innovative pre-fabricated laneway home system. This system allows for the seamless installation of laneway homes on residential properties in Vancouver, providing homeowners with a hassle-free solution for expanding their living space.
Powerhouse was created to solve key challenges in the Vancouver real estate market by offering a predictable construction process, streamlined build timeline, and transparent pricing. In contrast to custom laneway homes, which often face delays, budget creep, and scope changes, Powerhouse delivers a reliable and efficient alternative. Powerhouse also voids using the term “modular”, which can carry connotations of low quality in the home development context.
ZAK developed the name, brand strategy, and brand identity for Powerhouse to embody the core vision of the project. The name and identity capture the flexible and dynamic nature of Powerhouse laneway homes. The visual identity incorporates elements inspired by classic car manuals, architectural drawings, and the physical form of the homes themselves, elevating the brand to feel luxurious yet accessible to the Vancouver market.
