Magic Canoe, Bringing to life a vessel for storytelling and community.
What We Did
Photography: Olivia Leigh Nowak
Web Development: Alan Chao
Magic Canoe was created as part of a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet. Their goal is to support the success of local, regenerative communities that exist in harmony with the lands and waters that sustain them.
We worked with the Magic Canoe team to harness the story of the Salmon Nation and bring it to life in visual form through a strong and effective brand identity while making use of incredible photography.
The idea behind the Magic Canoe mark was born from the desire to merge the strength and resilience of a canoe with the spirit and community of Salmon Nation. The canoe is positioned to be welcoming while allowing everyone to come aboard for the journey together towards a better future.