Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet

Magic Canoe, Bringing to life a vessel for storytelling and community.

What We Did

Photography: Olivia Leigh Nowak
Web Development: Alan Chao

Magic Canoe was created as part of a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet. Their goal is to support the success of local, regenerative communities that exist in harmony with the lands and waters that sustain them.

We worked with the Magic Canoe team to harness the story of the Salmon Nation and bring it to life in visual form through a strong and effective brand identity while making use of incredible photography.

Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet

The idea behind the Magic Canoe mark was born from the desire to merge the strength and resilience of a canoe with the spirit and community of Salmon Nation. The canoe is positioned to be welcoming while allowing everyone to come aboard for the journey together towards a better future.

Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet
Brand identity, creative direction and website design and development for Magic Canoe, a storytelling initiative through Salmon Nation to facilitate conversations and action around the health and wellbeing of our ecosystems and our planet

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ZAK acknowledges that we work and play on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.