Wonton Mama 2.0 is here

Taste = memory. That idea sits at the heart of Wonton Mama 2.0, a new popup restaurant now open at Fairmont Vancouver Airport, and it gave us plenty to work with.

We teamed up with Chef Sharon Chan, Chef William Lew, MAMA Hospitality Group, Fairmont Vancouver Airport and the Chinese Canadian Museum to help bring this next chapter to life. In just a few weeks, we built out the brand identity, interior direction, website, motion, packaging, menus, merchandise and more. It’s been a busy one!

The world of Wonton Mama brings together family photographs, archival posters, playful illustrations and bold, overlapping typography. There are stories throughout, from the materials you hold at the table to the photographs you can explore on the website. We wanted the whole experience to carry the warmth and personality that Sharon and Will bring to it.

We donated our time and creative work in support of the Chinese Canadian Museum, and getting to contribute alongside this group made the project especially meaningful to us. A big thank you to everyone who trusted us with their stories and helped make it happen.

Wonton Mama 2.0 officially opened on October 24, so grab a reso, eat some great food and step into MAMA’s world!

https://www.mamainthekitchen.ca/

Full case study coming soon.