VIFF 2025 Campaign Launch

Another year of Vancouver International Film Festivals is approaching, and we’re proud to be on board as creative partners yet again.

Building on some of the visual cues we’ve developed over the years, we began exploring what could serve as a core concept for 2025.

The idea of VIFF as a bridge came up in our last meeting – a way of connecting us to cinema from around the world. This really resonated on a few levels. We saw it as a powerful symbol: different elements coming together, creating pathways, and forming a passage from one place to another – both literally and emotionally.

You can find the full program on the VIFF website – see you at the theatres!