Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear. Custom acrylic sign.

Wallace Mercantile, A visual identity for a hidden Vancouver retail fashion gem.

What We Did

Lifestyle Photography: Kyle Murdoch
Tote-Bag Photo: Chris Maradiaga

Wallace Mercantile is a premium fashion store based in Vancouver, offering apparel and goods for both men and women. We refreshed their visual identity to be more representative of who they are as a store – a moodboard for all the things that we love, enjoy, and are inspired by. We also provided additional storytelling, copywriting, and brand tools to elevate and strengthen their brand presence.

Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear. Typography brand execution.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear. Custom acrylic sign.
Brand identity, art direction, and creative direction for Wallace, a Vancouver based fashion retailer offering both menswear and womenswear.

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ZAK acknowledges that we work and play on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.