Wallace Mercantile, A visual identity for a hidden Vancouver retail fashion gem.
What We Did
Lifestyle Photography: Kyle Murdoch
Tote-Bag Photo: Chris Maradiaga
Wallace Mercantile is a premium fashion store based in Vancouver, offering apparel and goods for both men and women. We refreshed their visual identity to be more representative of who they are as a store – a moodboard for all the things that we love, enjoy, and are inspired by. We also provided additional storytelling, copywriting, and brand tools to elevate and strengthen their brand presence.