SitkaWest Builders, Proudly redefining trust in the pursuit of building better

With over 27 years of founder experience and a portfolio of large-scale civic and commercial projects, SitkaWest had the track record. But they needed a brand that could articulate their values with clarity and confidence – one that would resonate with developers, architects, and municipalities who were looking not just for builders, but for collaborators.

Our work began by aligning on a fundamental belief: trust isn’t a given, it’s earned through consistent, excellent work and clear communication. From there, we shaped a brand narrative around the idea of conviction as practice, positioning SitkaWest not just as reliable executors, but as proactive, principled partners.

We set out to create a brand that embodied SitkaWest’s values: human, focused, and quietly bold. Through tone of voice, design systems, and visual cues, we built an identity that expresses confidence – without ever needing to shout.