Culturally Defined, Creative conversation with the culture around us through dance.

What We Did

Photography: Culturally Defined

Culturally Defined is a creative platform rooted in dance – but its heartbeat is culture, self-expression, and shared energy. What began as an outlet for movement has become a vibrant community that celebrates individuality and collective creativity.

We were brought on to create an identity that could move with them – bold, intuitive, and alive. Inspired by street culture, experimental typography, and the textures of performance, we built a brand system that flexes across everything from gritty dance footage to clean merch and stage visuals.

The result is a raw, rhythm-forward identity that feels like choreography in motion: layered, expressive, and unmistakably CD. Grainy imagery, modular type, and an authentic voice reinforce the idea that this is more than a brand – it’s a damn good community. One that says: culture is everything, and we define it together.

Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.
Brand identity for Culturally Defined, a dance studio in Vancouver celebrating dance, self-expression, and hip-hop culture.

Recent Projects

Product photography and art direction for UMYUM Foods packaging by ZAK Design Studio UMYUM Foods, Consumer Packaged Goods
Ronan Space Systems, Aerospace
View All Work

Working hard, or hardly working? Asleep, GN. : PST

ZAK acknowledges that we work and play on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.