How We Designed the 2025 RGD Branding Awards Identity

Every year, the RGD Branding Awards recognizes some of the strongest brand identity work from around the world. When we were invited to design the campaign for the 2025 edition, the brief was technically simple: create the visual identity for the awards.

Knowing that the audience was essentially other designers made the challenge more interesting (and a little scary).

The work would be seen by designers, judged by designers, and celebrated by designers. People who spend their days evaluating brand systems, typography, and craft. The identity needed to hold up under that kind of scrutiny while still feeling bold enough to represent the awards themselves.

Our starting point was perspective.

At the center of the identity is a geometric cube that reveals the letters R, G, and D depending on how it’s viewed. Rotate the form and the letter changes. Shift the angle and new shapes appear. A single object becomes multiple viewpoints.

That idea expanded into a full visual system built from modular blocks. The geometry can frame imagery, create patterns, or move through motion depending on the context. Posters, social graphics, stage visuals, and digital assets all grow from the same structure.

The result is a system that stays consistent while constantly changing its perspective.

A fitting framework for an awards program that celebrates the many ways designers see the world.

→ View the full project
https://wearezak.com/projects/2025-rgd-branding-awards/